There are several types of memorial necklaces available to commemorate your loved one:Ĭremation jewelry: These necklaces contain a small compartment to hold a portion of your loved one's ashes, providing a tangible way to keep them close at all times. What are the different types of memorial necklaces? Memorial necklaces, in particular, are the perfect gift because they allow the wearer to keep their loved one close to their heart every day or on special occasions. These pieces often incorporate personal elements related to the deceased, such as their ashes, a lock of hair, or even their fingerprint. Memorial jewelry, also known as memory jewelry or bereavement jewelry, is a type of jewelry piece specifically bought or designed to honor and remember a loved one who has passed away. Memorial jewelry is a beautiful way to remember loved ones and cremation necklaces, urn jewelry, can often be purchased directly at the funeral home, while other types of memorial jewelry and memento jewelry are available at sympathy gift stores. These beautiful pieces not only serve as a touching tribute to your loved one but also provide comfort during the grieving process. One way to keep their memory alive and close to your heart is through memorial jewelry, such as remembrance necklaces. It's disorienting and the pain of loss can be overwhelming. Losing a loved one is one of the hardest things we can ever go through. Top: A couple kiss after dunking in the latest “Every kiss begins with Kay” campaign, for which Kay Jewelers worked with director Nabil Elderkin to make commercials that feel more cinematic.Memorial Jewelry & Remembrance Necklaces: A Touching Way to Keep Your Loved Ones Close “Our latest commercials capture the simple beauty of moments in love in a way that everyone can relate to.” It’s about the people who give Kay and the people who will cherish it,” she says. Kay recently began using real couples in its “Every Kiss” commercials to “communicate and connect with genuine love,” Scott says. “And that’s what we wanted for Kay-to make a stolen moment between a couple and the jewelry that marks the moment feel simply breathtaking.” “Nabil is sought-after for his ability to bring authentic love to the screen,” she says. The idea is to make romantic moments involving Kay jewelry into cinematic scenes using wide and immersive camera angles, Scott says. To evolve the “Every Kiss” campaign, Kay teamed up this year with Nabil Elderkin, who has directed videos for John Legend, Dua Lipa, Kendrick Lamar, and Frank Ocean. “When we started seeing #EveryKissBeginsWithKay being used to tag engagements across social media…we knew the right thing to do was to honor the legacy of this iconic piece of American culture,” she says. Kay’s research shows this campaign strongly connects across audiences, from baby boomers and Gen Z, so updating the images and sentiments accompanying the jingle made sense, Scott says. ![]() Kay debuted its “Every Kiss” ads in 2000, with Stern Advertising-which represented Kay at the time-developing the tagline, Scott says. ![]() “The ‘Every Kiss’ campaign embodies the Kay ethos, and there continues to be so much love for it.” In its new commercial, Kay evokes the joy of an engagement through a couple’s splash into the pool after the woman receives her ring. And they loved that we brought back our iconic jingle,” Scott says. They felt a connection to the stolen moments between our couple and enjoyed the dramatic shots of the underwater scenes. Kay has refreshed its campaign using the widely known musical tagline for both the holidays and the all-important 2024 engagement season, says Erica Scott, vice president of marketing and e-commerce for Kay parent Signet Jewelers. What do the “Every kiss begins with Kay” jewelry ads have in common with the blockbuster film Avatar: The Way of Water? The same scuba team was involved in shooting memorable underwater scenes for both.įor its latest “Every Kiss” commercial, Kay Jewelers worked with Avatar’s experts to create an emotional scene where the newly engaged couple kisses and embraces underwater.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |